Marketing Quiz

Marketing Quiz

Instructions

1. All answer are in Multiple Choice Answers.

2. The minimum requirement to complete quiz is 50% Score. Failure to do so will make you retake the quiz before moving to the next Chapter.

1.Which of the following are NOT expectations to have when running Meta ads for your business? (Select all that apply)

The average close rate is 15%

Some leads might not be in my serviceable area

Some leads might be difficult to reach

They will all answer the phone

None

2.Why do we launch Facebook Ads before Google LSA?

Facebook leads are much easier to close.

It’s much easier to receive reviews through Facebook.

Facebook will allow your business to generate cheaper leads and support the growth of your business before trying more expensive leads.

None

3.What is the ideal timeframe for contacting leads?

Within 30 minutes

ASAP

Anytime as long as it’s the same day.

None

4.What market research should you do?

Call 3 companies and pretend to be a customer to evaluate their business

Hire marketing research agency

None, other company pricing doesn’t matter.

None

5.When should you deploy local out of home ads like fliers & door hangers?

Between Day 1 and Day 10

During the first two weeks

Between Day 10 - Day 45, but can start sooner if ready.

None

6.What offer is being run through the Facebook Ads?

Free Deep Clean Upgrade

A complimentary deep clean upgrade

Get a free deep clean upgrade with your service

None

7.What do you do when you are ready to replenish your ad spend?

Reach out to the Sales Department

Message my coach in Skool with my ad spend request.

Submit a Support Ticket to the Marketing Department with my payment confirmation.

None

8.What will likely be your core advertising channel after 120 days of marketing?

Facebook & Google equally

Google LSA mainly

Facebook mainly

None

9.How will our Marketing Department verify that your advertising expenditure has been processed?

I will message them and tell them.

They will see it in my campaign budget.

I will send them a screenshot of my payment.

None

10.How can I monitor my marketing metrics monthly?

Ask the Marketing Department for the data and review the Marketing Packet on how to calculate the metrics.

Ask my coach to do it for me on the next coaching call.

Ask the Marketing Department to send me a monthly report.

None

11.What does CPL stand for?

Client Portal Login

Customer Paid Late

Cost Per Lead

None

12.Who is responsible for letting the RCA Marketing Team know if Facebook leads are not coming into your SYNC account while actively spending on ads?

My Coach is responsible.

I am responsible and will submit a Support Ticket to the Marketing Team if that occurs.

My Client Success Manager.

None

13.You've just launched your ads and aren't receiving many leads each day, you should

Submit a Support Ticket to the Marketing team and request changing your zip codes and changing your daily ad spend budget right away.

Quit running FB ads, request a refund, and look for other forms of marketing.

Let the ads run until your 2 Week Check in Call and discuss with the RCA Team on possible adjustments to your campaign.

None

14.When should you hire a VA?

Right away so they can manage my leads and make sales calls for me.

Not until I am generating at least $10,000/mo and or comfortable with every stage of the business

If I hire them now, they should only be managing my leads and bookings.

None

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